About Me
As an Interactive Art Director, I play a lead role between design, development and multi-media content for web-based products. I aim to translate data into design solutions and strategies that achieve goals and measurable results. I believe the user deserves valuable content and personalized web experiences.
Over 10 years of experience, I enjoyed working on award-winning projects for movies, the music industry, and advertising. I’ve had the opportunity to work on well established local and global agencies, helping them establish their digital and web departments. I have been privileged to work with diverse clients from non-profits to Fortune 500s such as Walmart, Pfizer, Bayer, Sanofi, Volvo, Coca-Cola, and L’oreal.
Capabilities
User Interface Design
The web is a medium on its own. From design to prototyping, I deliver visual design and aesthetics that match the brand and meet the user’s needs.
User Experience Design
While it’s a specialty on its own, every designer should know how to implement good practices in User Experience Design. We’re designing for the user, after all.
Art Direction
A hands-on designer myself, I know when to delegate and follow up tasks to run bigger projects on time. Having a broad knowledge on the scope of web products, I mentor teams of designers on the specs and capabilities of digital design.
Front-end Development
From an early age, I got interested in code. I worked as a Front-end Developer for two years on a large design agency. I know how to effectively communicate with developers while still being able to explain to people with less technical knowledge.
Influence
I have a diverse background across 10 years designing for movies, music events, and Advertising Agencies.
Movie Industry
I began my career as a designer in movie productions. From designing for the art department in movies, it was there where I landed my first serious web design jobs. Being involved with such creative teams jumpstarted my career by opening doors with future long-lasting clients.
Music Industry
Interactive design is not only digital. Merging art and video with music, I used to direct teams of designers and videographers to create live video performances to compliment music shows. This was my first experience leading teams and it sparked my interest in interactive media as an experience for its audience.
Advertising Industry
For 7 years I have worked on local and global agencies ranging from 40 to 100 employees. I joined their digital departments on crucial times, helping them establish their web development teams and processes. On these agencies, I had the privilege to work on award-winning projects with a wide range of clients from non-profits to Fortune 500s.
Journey
A timeline of my professional experience.
Arteaga & Arteaga Advertising
Sr. Digital Art Director
(2018-2019)
DDB Latina Puerto Rico
Front-end Developer
(2016-2018)
Graphic Artist
(2012-2016)
Grupo Giratorio Inc.
Art Director
Video Artist
(2009-2012)
Centro de Diseño
Web Designer
(2009-2010)
One Publications Group
Art Director
(2008-2014)
Isla Films
Web Designer
Graphic Artist
(2008-2009)
Clients
Some of the clients I’ve had the pleasure of working with.
